I speak, write and comment on business growth, entrepreneurship, marketing and the realities of building a business as a female founder.
I'm particularly interested in challenging some of the assumptions we've come to accept about entrepreneurship — from our obsession with revenue and scale to the idea that female founders simply need to "be more ambitious".
My speaking and commentary explores questions including:
The Founder Paradox
Why more growth doesn't automatically create more freedom — and what determines whether growth creates opportunity or simply more pressure.
Bigger vs Better
Why revenue alone is a terrible measure of business success — and what we should be measuring instead.
Female founders & the ambition myth
Why women don't need another lecture about thinking bigger — and what actually needs to change.
The business underneath the marketing
Why more visibility, content and tactics won't fix weak commercial foundations.
Building a business beyond the founder
What has to change when the person who created the business becomes the thing everything depends upon.
I'm available for keynotes, panels, podcasts, broadcast commentary, interviews, features and expert contributions.


20+ years in business and marketing.
Chartered Marketer.
Certified Mastercoach.
Degree in Psychology.
ILM Leadership & Management.
Experience with brands including L'Oréal, Sainsbury's and Compare the Market.
Built businesses generating eight-figure revenues.
Multi-million-pound property portfolio.
Founder of Built Better.
Speaker and commentator on business growth, marketing and female entrepreneurship.

Office:
Chorley Business & Technology Park, Euxton, Chorley, PR7 6TE
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